Pricing engine
Real-time tiers
The engine automatically applies the retail, wholesale or bulk tier based on cart quantity. No sales back-and-forth.
3Auto tiers
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PRO pricing from 50 unitsVolume discounts up to −45%Availability confirmed at orderFast shipping 24/48 h
The B2B specialist — France stock & EU delivery
The B2B
specialist in cables & electronics.
- Stocked in France & fast dispatch
- Tiered volume pricing
- Fast delivery across France & Europe
- A reliable partner. Durable solutions.
54 active SKUs · direct sourcing · 24/48 h shipping
USB-C
PD 66W · 6A · 1.5m
LIGHTNING
Braided · 1m
MICRO USB
V8 Android · PVC · 1.5m
Secure payment
Stripe · 3-D Secure · card / bank transfer
Pro account
Tiered pricing from 50 units
24-48 h
Shipping across France & EU
2-year warranty
Direct replacement, no RMA
USB-IF · MFi · CE
Depending on SKU
54
SKUs
Active catalog in direct sourcing + back-catalog on demand.
−45 %
max discount
Tiered pricing by bracket (retail / mid-volume / wholesale).
24–48 h
shipping
2 PM cut-off, fast shipping across France & EU.
31 countries
delivery
EU-27 · UK · Switzerland · Norway · Iceland (DDP/DAP).
6 reasons to source with us
−45 %
Volume discounts
Tiered pricing by bracket — up to −45% depending on quantity.
Pro quantities
Unit, pack, carton, pallet — mix freely with no per-SKU MOQ.
24-48 h
Fast shipping
2 PM cut-off, shipped same day within 24/48 business hours.
Clear availability
Indicative status per SKU — in stock or on order — confirmed at order.
Delivery zones
France, EU, UK, Switzerland — 31 countries. DDP or DAP, carrier of your choice.
Dedicated Pro support
24 h quotes, expert guidance, white-label, co-branding.
CatalogEverything that carries a signal,
Everything that carries a signal,
organized like an ERP, not like a storefront.
SpotlightPD100W-01
Câble USB-C → USB-C · 100W E-marker
PD 100W · USB 3.2 · Laptop/iPad
€8.99
→ €3.99 · −56%
The reference pro cableUSB-C 100W.
USB-C 100W.
The cable you drop into the server rack without a second thought.
Câble USB-C ↔ USB-C 100W E-marker pour MacBook Pro, iPad Pro, Galaxy Book et station de travail. 5A continu, 20V de tension nominale, transferts USB 3.2 Gen 2 jusqu'à 10 Gbps. Le câble de référence pour les utilisateurs Pro.
Dedicated E-marker
USB-IF IC · certified 5A continuous
PD 100W
MacBook Pro · iPad Pro · Galaxy Book
25,000 cycles
CA-LAB internal bend test
CE · RoHS · REACH
Downloadable PDF documentation
B2B top sellers · May 2026
The SKUs that ship by the pallet.
Our 4 most requested references. Wholesale pricing shown without a prior quote.
Guaranteed volume discounts
The tier applies right in the cart.
Retail · per unitList price
Wholesale · from 50 u.−18 to −28%
Bulk · from 500 u.−32 to −45%
On annual commitmentCustom
FR warehouses
Catalog
54 active SKUs
Curated cables, charging and accessories — supplier back-catalog available on quote.
54
SKUs online
Next business day
Fast shipping
24/48 business hours
Order confirmed before 2 PM, shipped the same day from France.
14 h
Order cut-off
Our commitments
What we guarantee
2-year warranty
Direct replacement across the entire catalog, no return shipping costs for pros.
Direct sourcing
No middleman: factory pricing, product traceability, predictable margins.
The Cable Avenue difference
Discover the companyB2B infrastructure. Not a gadget shop.
Logistics
Ships from France · D+1
Logistics based in France, shipping to 31 countries (EU-27, UK, Switzerland, Norway, Iceland). Order confirmed before 2 PM, processed the same day via tracked carrier.
24hBusiness-day lead
Pro onboarding
Pro account approved in 24h
Company registration, VAT no., bank details — your file is reviewed within one business day. Immediate access to tiered pricing and net-30 end-of-month payment terms.
30dNet payable
Integration
Export & integrations
Catalog CSV export on request, archivable PDF quotes and invoices. REST API and ERP punch-out on the roadmap — tell us what you need, we prioritize with you.
CSVOn request
Automatic tier grid
Negotiated pricing. Without the negotiation.
The discount is a function of volume, not of your client file. The tier applies the moment you cross the threshold — in the cart, in real time.
Retail
Per unit. Informed individuals, makers, one-off purchases.
from
1+
units
SKU discount
List price
- Instant card payment
- 24/48 business-hour shipping
- Priority restock on best-sellers
- 2-year warranty · direct replacement
Wholesale
50+ units, −18 to −28%. Installers, MSPs, short-run resellers.
from
50+
units
SKU discount
−18 to −28%
- Automatic negotiated pricing per SKU
- Net-30 end-of-month payment
- Instant PDF quote (30-day validity)
- Dedicated account manager
- Catalog CSV export on request
Bulk
500+ units, −32 to −45%. OEMs, retailers, distributor sourcing.
from
500+
units
SKU discount
−32 to −45%
- Custom terms on annual commitment
- Tailored payment conditions
- Weekly consolidated delivery
- Dedicated sourcing + exclusives
- Co-branding + white label
Comparison
Retail
Wholesale
Bulk
Minimum quantity
1
50
500
SKU discount
List price
−18 to −28%
−32 to −45%
Payment
Card / Stripe
Net 30
Custom
Shipping included
From €200
Always
Consolidated
PDF quote
—
CSV export (on request)
—
Account manager
—
White label
—
—
B2B termsMOQ by category.
MOQ by category.
No negotiation.
The minimum is by value, not by quantity — mix SKUs however you like. Carton or pallet packaging for committed volumes.
Category
MOQ €
Packaging
USB-C cables
€50
carton of 100
Lightning cables
€50
carton of 100
Micro-USB cables
€50
carton of 100
Multi-tip + HDMI
€75
carton of 50
MagSafe cases
€100
pack of 100 mixed
Tested compliance6 certifications,
6 certifications,
PDF documentation
Test reports and declarations of conformity are provided on request for every active SKU — attached to your quote or your tender file.
CE
European conformity
RoHS
Restricted substances
REACH
Chemical safety
USB-IF
Certified data cables
MFi
Apple Made for iPhone
FT-2
Industrial flame retardancy
Who it's built forFour kinds of pros.
Four kinds of pros.
Four dedicated journeys.
You move volume
Resellers & Wholesalers
Bulk pricing from 500 units, net-30 end-of-month payment, pallet shipping. Our best-moving SKU is yours tomorrow.
- Net-30 payment
- Co-branding available
- Pallet logistics
You equip fleets
Installers & MSPs
Packs of 25/50, reasonable MOQ, 24h delivery. Line-by-line quote approved in minutes. Direct-replacement warranty over 2 years.
- MOQ pack of 25
- 24h quote
- 2-year direct replacement
You sell on marketplaces
Online sellers
Ready-made product listings (images, detailed specs), CSV export on request, drop-shipping available. Built for Mirakl, Amazon and Cdiscount Pro sellers.
- CSV export on request
- Drop-shipping
- Marketplace-ready visuals
You equip your staff
Enterprises & Public bodies
Public and private tenders, centralized billing, multi-site rollout, neutral packaging available. Tender responses within 48h.
- Public tenders
- Multi-site
- Consolidated billing
B2B portalA Pro account,
A Pro account,
not a contact form.
Direct access to the tier grid, PDF quotes and order history. Sales steps in when you decide — not before.
- Tier grid visible before ordering
- Instant PDF quote, 30-day validity
- Net-30 payment after registration check
- Catalog CSV export on request
Cart simulation · USB-C PD 100W 2m
SKU PD100W-01 · 120 units
Retail price€8.99 / u
× 120 units€1,078.80
Wholesale tier −33%−€360.00
Subtotal excl. VAT€718.80
VAT 20%€143.76
Delivered incl. VAT€862.56
Tier savings−€360.00
Marketplace-compatible
Product listings exportable to the major marketplaces.
CSV export on request · Pack & lifestyle photos · Detailed specs
AP
Amazon ProExportable listings
CP
Cdiscount ProExportable listings
F
FnacExportable listings
MM
ManoManoExportable listings
D
Darty ProExportable listings
eB
eBay BusinessExportable listings
LD
LDLC ProExportable listings
BP
Boulanger ProExportable listings
Why choose usBuilt for those who buy
Built for those who buy
by the pallet, not by the catalog.
A new platform, founded by a sourcing professional. Customer reviews will arrive with the first orders — until then, here are our concrete commitments.
The quote is in the cart
Up to −45%The retail, wholesale or bulk tier applies automatically based on quantity. No more sales back-and-forth to confirm a price: you quote your client right away.
Ordering takes minutes
PDF quote within 24hThe tier grid is visible before ordering, the PDF quote is generated within 24h. The buying cycle goes from days of email exchanges to an online order.
One logistics network for Europe
31 countries servedShipping to 31 countries (EU-27 + UK + Switzerland + Norway + Iceland). Tapered shipping fees and free delivery above each zone's cart threshold.
Listings ready for the marketplace
Full specs includedExportable images and specs for your marketplace listings (CSV export on request). You pull the PDF quote in the morning, place your order, and resell without re-entering the catalog.
One supplier, one warranty
2-year warranty2-year warranty with direct replacement across the entire catalog, centralized billing, Stripe payment (card or transfer). A single point of contact for cables.
Order with confidence
Secure payment, warranty and direct sourcing.
Independent platform · France & EU
Bank cardSecured by Stripe
Bank transferSEPA pro
2-year warrantyDirect replacement
PDF quoteWithin 24h
31 countriesEU-27 · UK · CH · NO · IS
Direct sourcingNo middleman
Pro serviceReady to order
Ready to order
in bulk?
Log in to your PRO area or request access right now. Bulk pricing, net-30 payment, quotes in minutes.
- Access to PRO pricing
- Streamlined ordering
- History & invoices
- Real-time tracking
Pro newsletter · 1×/monthStock, prices, new arrivals.
Stock, prices, new arrivals.
Nothing that doesn't help you sell.
A monthly letter for pros: upcoming shortages, new SKUs, volume price drops, available datasheets. No consumer promos, no spam.
- Shortage alerts 14 days ahead
- New bulk-volume tiers
- PDF sheets ready for tenders
- One-click unsubscribe