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Cable Avenue is an independent distributor of cables and electronic accessories. We source directly from long-standing manufacturers (no middlemen), hold stock in France, and sell to professionals — without manual quotes or weeks of negotiation.
54+
SKUs in catalogue
Oklot
Direct sourcing
31
EU countries served
2026
Launch year
Founder
Sourcing · Strategy · Operations
For years, I watched professionals — distributors, resellers, corporate teams — waste time negotiating prices over PDF, waiting 72 hours for quotes, and paying margins on stock they could have bought direct.
Cable Avenue is the opposite: a transparent price catalogue, automatic volume tiers right on the product page, a PDF quote in one click, and 31 countries served from our French stock. Direct Oklot sourcing (no middlemen), quality testing, and express France delivery.
The ambition: to become the French B2B benchmark for cables and electronic accessories. Not through advertising. Through the tooling and the turnover.
Our commitments
No transit from Asia on every order. Stock ships from our French warehouses — delivered next business day in mainland France, within 48-72h across the EU.
No manual quotes, no Excel spreadsheets. Automatic price tiers from the product page, a PDF quote generated in one click, multi-payment (card, bank transfer, NET 30 on approved Pro accounts).
Direct sourcing with no middleman: we know the manufacturer, the batch, the quality test. Cables certified USB-IF / MFi depending on the reference.
From sourcing to launch
2024
Direct sourcing from the long-standing Guangzhou manufacturer. Quality audit, prepayment terms, negotiated MOQs.
2025
Selection of the 54 core-range SKUs — USB-C and Lightning cables, GaN chargers, TWS earbuds, iPhone/iPad tempered glass.
2026
B2B portal goes live: automatic tiers, instant PDF quotes, multi-payment (card / wire / NET 30), 31 EU countries served.
Headquarters & operations
Stock and team based in France. Exact details shared with approved Pro accounts.
Oklot sourcing · Guangzhou
Operational guarantees